Introduction and Overview

 

We have drafted this privacy policy (version 25.03.2025-122969494) to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (hereinafter referred to as data) we, as the data controller – and the processors (e.g., providers) we engage – process, will process in the future, and what lawful options you have. The terms used are intended to be gender-neutral. In short: We provide comprehensive information about the data we process about you. Privacy policies often sound very technical and use legal jargon. This privacy policy, however, aims to describe the most important aspects as simply and transparently as possible. To enhance transparency, technical terms are explained in a reader-friendly manner, links to further information are provided, and graphics are used where applicable. We aim to inform you in clear and simple language that we only process personal data as part of our business activities when there is a corresponding legal basis. This is not possible with vague, unclear, or overly technical legal explanations, as is often the standard on the internet when it comes to data protection. We hope you find the following explanations interesting and informative, and perhaps you’ll discover some information you weren’t aware of. If you still have questions, we kindly ask you to contact the responsible entity listed below or in the imprint, follow the provided links, and review additional information on third-party websites. Our contact details can, of course, also be found in the imprint.

 

Scope This privacy policy applies to all personal data processed by our company and all personal data processed by companies we commission (processors). By personal data, we mean information as defined in Article 4(1) of the GDPR, such as a person’s name, email address, and postal address. The processing of personal data ensures that we can offer and bill our services and products, whether online or offline. The scope of this privacy policy includes: - All online presences (websites, online shops) we operate - Social media presences and email communication - Mobile apps for smartphones and other devices In short: This privacy policy applies to all areas in which personal data is processed in a structured manner within the company through the mentioned channels. If we enter into legal relationships with you outside these channels, we will inform you separately where necessary.

 

Legal Basis In the following privacy policy, we provide transparent information about the legal principles and regulations, i.e., the legal bases of the General Data Protection Regulation, that allow us to process personal data. As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016. You can, of course, read this EU General Data Protection Regulation online on EUR-Lex, the access point to EU law, at https://eur-lex.europa.eu/legal-content/EN/ALL/?uri=celex%3A32016R0679. We only process your data if at least one of the following conditions applies:

1. Consent (Article 6(1)(a) GDPR): You have given us your consent to process data for a specific purpose. An example would be the storage of data you enter in a contact form.
2. Contract (Article 6(1)(b) GDPR): To fulfill a contract or pre-contractual obligations with you, we process your data. For example, if we conclude a sales contract with you, we need personal information in advance.
3. Legal Obligation (Article 6(1)(c) GDPR): If we are subject to a legal obligation, we process your data. For example, we are legally required to retain invoices for accounting purposes, which typically contain personal data.
4. Legitimate Interests (Article 6(1)(f) GDPR): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data to operate our website securely and efficiently, which constitutes a legitimate interest. Other conditions, such as processing in the public interest, exercising official authority, or protecting vital interests, generally do not apply to us. If such a legal basis becomes relevant, it will be indicated at the appropriate point. In addition to the EU regulation, national laws also apply: - In Austria, this is the Federal Act on the Protection of Natural Persons with Regard to the Processing of Personal Data (Data Protection Act), or DSG. - In Germany, the Federal Data Protection Act (BDSG) applies. If other regional or national laws apply, we will inform you about them in the following sections.

 

Storage Duration Our general criterion is that we store personal data only as long as absolutely necessary for the provision of our services and products. This means that we delete personal data as soon as the reason for processing no longer exists. In some cases, we are legally required to retain certain data even after the original purpose has ceased, for example, for accounting purposes. If you wish to have your data deleted or revoke your consent to data processing, the data will be deleted as quickly as possible, provided there is no obligation to retain it. We will inform you about the specific duration of the respective data processing below if we have further information on this.

 

Rights under the General Data Protection Regulation According to Articles 13 and 14 of the GDPR, we inform you about the following rights you have to ensure fair and transparent data processing: - According to Article 15 GDPR, you have the right to information about whether we process your data. If so, you have the right to receive a copy of the data and the following information: - The purpose of the processing; - The categories, i.e., types of data being processed; - Who receives this data and, if the data is transferred to third countries, how security is ensured; - How long the data is stored; - The existence of the right to rectification, erasure, or restriction of processing and the right to object to processing; - That you can lodge a complaint with a supervisory authority (links to these authorities are provided below); - The origin of the data if we did not collect it from you; - Whether profiling is carried out, i.e., whether data is automatically evaluated to create a personal profile of you. - According to Article 16 GDPR, you have the right to rectification of data, meaning29.03.2025-122969494, meaning we must correct any errors you find. - According to Article 17 GDPR, you have the right to erasure (“right to be forgotten”), meaning you can request the deletion of your data. - According to Article 18 GDPR, you have the right to restrict processing, meaning we may only store the data but not use it further. - According to Article 20 GDPR, you have the right to data portability, meaning we must provide your data in a common format upon request. - According to Article 21 GDPR, you have the right to object, which, if enforced, leads to a change in processing. - If the processing of your data is based on Article 6(1)(e) (public interest, exercise of official authority) or Article 6(1)(f) (legitimate interests), you can object to the processing. We will then promptly review whether we can legally comply with this objection. - If data is used for direct marketing, you can object to this type of processing at any time. We may then no longer use your data for direct marketing. - If data is used for profiling, you can object to this type of processing at any time. We may then no longer use your data for profiling. - According to Article 22 GDPR, you may have the right not to be subject to a decision based solely on automated processing (e.g., profiling). - According to Article 77 GDPR, you have the right to lodge a complaint. This means you can contact a data protection authority at any time if you believe that the processing of personal data violates the GDPR. In short: You have rights – do not hesitate to contact the responsible entity listed above! If you believe that the processing of your data violates data protection law or your data protection rights have been otherwise violated, you can lodge a complaint with the supervisory authority. In Austria, this is the Data Protection Authority, whose website can be found at https://www.dsb.gv.at/. In Germany, there is a data protection officer for each federal state. For further information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI). For our company, the following local data protection authority is responsible: [Insert relevant authority here].

 

Cookies

Cookies Summary - Affected Persons: Website visitors - Purpose: Depends on the specific cookie. More details are provided below or from the software manufacturer that sets the cookie. - Processed Data: Depends on the specific cookie used. More details are provided below or from the software manufacturer that sets the cookie. - Storage Duration: Depends on the specific cookie and can range from hours to years. - Legal Basis: Article 6(1)(a) GDPR (Consent), Article 6(1)(f) GDPR (Legitimate Interests)

 

What are Cookies?

Our website uses HTTP cookies to store user-specific data. Below, we explain what cookies are and why they are used to help you better understand the following privacy policy. Whenever you browse the internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies. One thing cannot be denied: Cookies are truly helpful little tools. Almost all websites use cookies. More precisely, these are HTTP cookies, as there are other types of cookies for different applications. HTTP cookies are small files that our website stores on your computer. These cookie files are automatically placed in the cookie folder, the "brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified. Cookies store certain user data about you, such as language or personal page settings. When you revisit our site, your browser sends the "user-related" information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are accustomed to. In some browsers, each cookie has its own file; in others, like Firefox, all cookies are stored in a single file. The following graphic shows a possible interaction between a web browser like Chrome and the webserver. The web browser requests a website and receives a cookie back from the server, which the browser uses again when another page is requested. There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, while third-party cookies are created by partner websites (e.g., Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiration time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, trojans, or other "malware." Cookies also cannot access information on your PC. For example, cookie data might look like this:

- Name: _ga - Value: GA1.2.1326744211.152122969494-9

- Purpose: Differentiating website visitors

- Expiration Date: After 2 years A browser should be able to support the following minimum sizes:

- At least 4096 bytes per cookie

- At least 50 cookies per domain

- At least 3000 cookies in total

 

What Types of Cookies Are There?

The specific cookies we use depend on the services employed and will be clarified in the following sections of the privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies. There are four types of cookies:

1. Essential Cookies These cookies are necessary to ensure the basic functions of the website. For example, these cookies are needed when a user adds a product to the shopping cart, continues browsing other pages, Land goes to checkout later. These cookies ensure the shopping cart is not deleted, even if the user closes their browser window.
2. Functional Cookies These cookies collect information about user behavior and whether the user receives any error messages. Additionally, these cookies are used to measure the loading time and behavior of the website on different browsers.
3. Targeted Cookies These cookies ensure better user-friendliness. For example, entered locations, font sizes, or form data are stored.
4. Advertising Cookies These cookies, also called targeting cookies, are used to deliver individually tailored advertisements to the user. This can be very practical but also quite annoying. Usually, when you visit a website for the first time, you are asked which types of cookies you wish to allow. And, of course, this decision is also stored in a cookie. If you want to learn more about cookies and are not afraid of technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) titled “HTTP State Management Mechanism.”

 

Purpose of Processing via Cookies The purpose ultimately depends on the specific cookie. More details can be found below or from the software manufacturer that sets the cookie.

Which Data Are Processed? Cookies are small helpers for a variety of tasks. Unfortunately, it’s not possible to generalize which data are stored in cookies, but we will inform you about the processed or stored data within the framework of the following privacy policy.

Storage Duration of Cookies The storage duration depends on the specific cookie and is specified further below. Some cookies are deleted after less than an hour, while others can remain stored on a computer for several years. You also have control over the storage duration. You can manually delete all cookies at any time via your browser (see also “Right to Object” below). Furthermore, cookies based on consent will be deleted at the latest after the revocation of your consent, although the legality of the storage up to that point remains unaffected.

Right to Object – How Can I Delete Cookies? You decide how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option to delete, deactivate, or only partially allow cookies. For example, you can block third-party cookies but allow all other cookies. If you want to find out which cookies have been stored in your browser, or if you want to change or delete cookie settings, you can find this in your browser settings:

- Chrome: Delete, enable, and manage cookies in Chrome

- Safari: Manage cookies and website data with Safari

- Firefox: Delete cookies to remove data that websites have stored on your computer

- Internet Explorer: Delete and manage cookies

- Microsoft Edge: Delete and manage cookies If you generally do not want cookies, you can set up your browser to always inform you when a cookie is about to be set. This way, you can decide for each individual cookie whether to allow it or not. The procedure varies depending on the browser. It’s best to search for the instructions on Google using terms like “delete cookies Chrome” or “deactivate cookies Chrome” if you’re using a Chrome browser.

Legal Basis Since 2009, the so-called “Cookie Directives” have required your consent (Article 6(1)(a) GDPR) for storing cookies. However, within EU countries, there are still very different reactions to these directives. In Austria, the directive was implemented in § 165(3) of the Telecommunications Act (2021). In Germany, the Cookie Directives have not been implemented as national law. Instead, the implementation was largely carried out in § 15(3) of the Telemedia Act (TMG), which was replaced by the Digital Services Act (DDG) in May 2024. For strictly necessary cookies, even if no consent is given, there are legitimate interests (Article 6(1)(f) GDPR), which are usually of an economic nature. We want to provide website visitors with a pleasant user experience, and for this, certain cookies are often strictly necessary. If non-essential cookies are used, this only occurs with your consent. The legal basis for this is Article 6(1)(a) GDPR. You will be informed in more detail about the use of cookies in the following sections, provided the software used employs cookies.

 

Web Hosting Introduction Web

Hosting Summary

- Affected Persons: Website visitors

- Purpose: Professional hosting of the website and ensuring its operation

- Processed Data: IP address, time of website visit, browser used, and other data. More details can be found below or from the respective web hosting provider.

- Storage Duration: Depends on the respective provider, but usually 2 weeks

- Legal Basis: Article 6(1)(f) GDPR (Legitimate Interests)

What is Web Hosting? When you visit websites nowadays, certain information – including personal data – is automatically created and stored, including on this website. These data should be processed as sparingly as possible and only with justification. By website, we mean the entirety of all web pages on a domain, i.e., everything from the homepage to the very last subpage (like this one). By domain, we mean, for example, example.com or sampleexample.com. When you want to view a website on a computer, tablet, or smartphone, you use a program called a web browser. You probably know some web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox, and Apple Safari. We refer to them simply as browsers or web browsers. To display the website, the browser must connect to another computer where the website’s code is stored: the web server. Operating a web server is a complex and time-consuming task, which is why this is usually handled by professional providers, the so-called hosting providers. These offer web hosting and ensure reliable and error-free storage of website data. A lot of technical terms, but please stick with us, it gets even better! When the browser on your computer (desktop, laptop, tablet, or smartphone) connects and during data transfer to and from the web server, personal data may be processed. On the one hand, your computer stores data; on the other hand, the web server must also store data temporarily to ensure proper operation. The following graphic illustrates the interaction between the browser, the internet, and the hosting provider for clarity.

Why Do We Process Personal Data? The purposes of data processing are:

1. Professional hosting of the website and ensuring its operation
2. Maintaining operational and IT security
3. Anonymous evaluation of access behavior to improve our offering and, where applicable, for prosecution or pursuit of claims

Which Data Are Processed? Even while you are visiting our website right now, our web server, which is the computer where this website is stored, automatically stores data such as: - The complete internet address (URL) of the accessed webpage - Browser and browser version (e.g., Chrome 87) - The operating system used (e.g., Windows 10) - The address (URL) of the previously visited page (referrer URL) (e.g., https://www.example-source-site.com/where-i-came-from/) - The hostname and IP address of the device accessing the site (e.g., COMPUTERNAME and 194.23.43.121) - Date and time These are stored in files, the so-called web server log files.

How Long Are Data Stored? As a rule, the above data are stored for two weeks and then automatically deleted. We do not pass on these data, but we cannot rule out that these data may be viewed by authorities in the event of illegal behavior. In short: Your visit is logged by our provider (the company that runs our website on special computers (servers)), but we do not pass on your data without your consent!

Legal Basis The lawfulness of processing personal data in the context of web hosting arises from Article 6(1)(f) GDPR (safeguarding legitimate interests), as the use of professional hosting with a provider is necessary to present the company securely and user-friendly on the internet and, if necessary, to pursue attacks or claims arising from this. There is usually a data processing agreement pursuant to Article 28 et seq. GDPR between us and the hosting provider, which ensures compliance with data protection and guarantees data security.

External Web Hosting Provider Privacy Policy Below, you will find the contact details of our external hosting provider, where you can learn more about data processing in addition to the information above: WebadorMore about data processing by this provider can be found in their privacy policy.

Website Builder Systems Introduction

Website Builder Systems Privacy Policy Summary

- Affected Persons: Website visitors

- Purpose: Optimization of our service performance

- Processed Data: Data such as technical usage information like browser activity, clickstream activities, session heatmaps, as well as contact details, IP address, or your geographical location. More details can be found below in this privacy policy and in the privacy policy of the providers.

- Storage Duration: Depends on the provider

- Legal Basis: Article 6(1)(f) GDPR (Legitimate Interests), Article 6(1)(a) GDPR (Consent)

What Are Website Builder Systems? We use a website builder system for our website. Builder systems are special forms of a Content Management System (CMS). With a builder system, website operators can easily create a website without programming knowledge. In many cases, web hosts also offer builder systems. Using a builder system may result in the collection, storage, and processing of your personal data. In this privacy policy, we provide general information about data processing by builder systems. More detailed information can be found in the privacy policies of the providers.

Why Do We Use Website Builder Systems for Our Website? The greatest advantage of a builder system is its ease of use. We want to offer you a clear, simple, and well-structured website that we can easily operate and maintain ourselves – without external support. A builder system now offers many helpful functions that we can use without programming knowledge. This allows us to design our web presence according to our wishes and provide you with an informative and pleasant experience on our website.

Which Data Are Stored by a Website Builder System? The specific data stored depends, of course, on the website builder system used. Each provider processes and collects different data from website visitors. However, as a rule, technical usage information such as operating system, browser, screen resolution, language and keyboard settings, hosting provider, and the date of your website visit are collected. Additionally, tracking data (e.g., browser activity, clickstream activities, session heatmaps, etc.) may also be processed. Furthermore, personal data may be collected and stored, typically contact details such as email address, phone number (if provided), IP address, and geographical location data. You can find out exactly which data are stored in the provider’s privacy policy.

How Long and Where Are the Data Stored? We will inform you about the duration of data processing below in connection with the website builder system used, if we have further information on this. You can find detailed information in the provider’s privacy policy. Generally, we process personal data only as long as absolutely necessary for the provision of our services and products. It may be that the provider stores your data according to their own specifications, over which we have no control.

Right to Object You always have the right to access, rectify, and delete your personal data. If you have questions, you can also contact the responsible party of the website builder system used at any time. Contact details can be found either in our privacy policy or on the provider’s website. Cookies used by providers for their functions can be deleted, deactivated, or managed in your browser. Depending on which browser you use, this works in different ways. Please note, however, that not all functions may work as usual afterward.

Legal Basis We have a legitimate interest in using a website builder system to optimize our online service and present it efficiently and user-friendly for you. The corresponding legal basis for this is Article 6(1)(f) GDPR (Legitimate Interests). Nevertheless, we only use the builder system if you have given your consent. If the processing of data is not strictly necessary for the operation of the website, the data will only be processed based on your consent. This particularly applies to tracking activities. The legal basis in this regard is Article 6(1)(a) GDPR. With this privacy policy, we have provided you with the most important general information about data processing. If you want to learn more, you will find further information – if available – in the following section or in the provider’s privacy policy.

Web Analytics Introduction

Web Analytics Privacy Policy Summary

- Affected Persons: Website visitors

- Purpose: Evaluation of visitor information to optimize the web offering.

- Processed Data: Access statistics containing data such as access locations, device data, access duration and time, navigation behavior, click behavior, and IP addresses. More details can be found with the respective web analytics tool used.

- Storage Duration: Depends on the web analytics tool used

- Legal Basis: Article 6(1)(a) GDPR (Consent), Article 6(1)(f) GDPR (Legitimate Interests)

What is Web Analytics? We use software on our website to evaluate the behavior of website visitors, referred to as web analytics or web analysis. Data are collected, stored, managed, and processed by the respective analytics tool provider (also called a tracking tool). These data are used to create analyses of user behavior on our website, which are made available to us as the website operator. Additionally, most tools offer various testing options. For example, we can test which offers or content are most appealing to our visitors by showing two different offers for a limited period. After the test (so-called A/B test), we know which product or content our website visitors find more interesting. For such test procedures, as well as for other analytics procedures, user profiles can also be created, and the data can be stored in cookies.

Why Do We Use Web Analytics? We have a clear goal with our website: we want to offer the best web experience in our industry. To achieve this goal, we want to provide the best and most interesting offering while ensuring you feel completely comfortable on our website. With the help of web analytics tools, we can closely examine the behavior of our website visitors and then improve our web offering for you and us accordingly. For example, we can identify the average age of our visitors, where they come from, when our website is most visited, or which content or products are particularly popular. All this information helps us optimize the website and tailor it perfectly to your needs, interests, and wishes.

Which Data Are Processed? The exact data stored depends, of course, on the analytics tools used. As a rule, data such as which content you view on our website, which buttons or links you click, when you access a page, which browser you use, which device (PC, tablet, smartphone, etc.) you use to visit the website, or which computer system you use are stored. If you have agreed that location data may also be collected, these may also be processed by the web analytics tool provider. Additionally, your IP address is stored. According to the General Data Protection Regulation (GDPR), IP addresses are considered personal data. However, your IP address is usually pseudonymized (i.e., stored in an unrecognizable and shortened form). For the purposes of testing, web analysis, and web optimization, no direct data such as your name, age, address, or email address are stored. All such data, if collected, are stored pseudonymized, so you cannot be identified as an individual. The following example schematically shows how Google Analytics works as an example of client-based web tracking with JavaScript code.

How Long Are the Data Stored? How long the respective data are stored always depends on the provider. Some cookies store data only for a few minutes or until you leave the website, while others can store data for several years.

Right to Object You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers at any time. This can be done either via our cookie management tool or other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating, or deleting cookies in your browser.

Legal Basis The use of web analytics requires your consent, which we have obtained through our cookie popup. This consent constitutes the legal basis for processing personal data as may occur with the collection by web analytics tools, according to Article 6(1)(a) GDPR (Consent). In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors to technically and economically improve our offering. With the help of web analytics, we can identify website errors, detect attacks, and improve efficiency. The legal basis for this is Article 6(1)(f) GDPR (Legitimate Interests). Nevertheless, we only use the tools if you have given your consent. Since web analytics tools use cookies, we also recommend reading our general privacy policy on cookies. To find out exactly which of your data are stored and processed, you should read the privacy policies of the respective tools. Information about specific web analytics tools, if available, can be found in the following sections.

 

Social Media Introduction

Social Media Privacy Policy Summary

- Affected Persons: Website visitors

- Purpose: Presentation and optimization of our service performance, contact with visitors, interested parties, etc., advertising

- Processed Data: Data such as phone numbers, email addresses, contact details, user behavior data, information about your device, and your IP address. More details can be found with the respective social media tool used.

- Storage Duration: Depends on the social media platforms used

- Legal Basis: Article 6(1)(a) GDPR (Consent), Article 6(1)(f) GDPR (Legitimate Interests)

What is Social Media? In addition to our website, we are also active on various social media platforms. Data from users may be processed so that we can specifically address users who are interested in us via social networks. Furthermore, elements of a social media platform may be directly embedded in our website. This is the case, for example, when you click on a so-called social button on our website and are redirected directly to our social media presence. So-called social media are websites and apps through which registered members can produce content, exchange content openly or in specific groups, and network with other members.

Why Do We Use Social Media? Social media platforms have been the place where people communicate and connect online for years. With our social media presences, we can bring our products and services closer to interested parties. The social media elements embedded on our website help you switch to our social media content quickly and without complications. The data stored and processed through your use of a social media channel primarily serve the purpose of conducting web analyses. The goal of these analyses is to develop more precise and personalized marketing and advertising strategies. Depending on your behavior on a social media platform, suitable conclusions about your interests can be drawn using the analyzed data, and so-called user profiles can be created. This also enables platforms to present you with tailored advertisements. Usually, cookies are set in your browser for this purpose, storing data about your usage behavior. We generally assume that we remain responsible for data protection, even when we use services of a social media platform. However, the European Court of Justice has ruled that in certain cases, the operator of the social media platform may be jointly responsible with us under Article 26 GDPR. If this is the case, we will point this out separately and operate based on a related agreement. The essence of the agreement is then outlined below for the respective platform. Please note that when using social media platforms or our embedded elements, your data may also be processed outside the European Union, as many social media channels, such as Facebook or Twitter, are American companies. This may make it more difficult for you to assert your rights regarding your personal data.

Which Data Are Processed? The exact data stored and processed depend on the respective social media platform provider. Typically, these include data such as phone numbers, email addresses, data entered in a contact form, user data such as which buttons you click, who you like or follow, when you visited which pages, information about your device, and your IP address. Most of these data are stored in cookies. Especially if you have a profile on the visited social media channel and are logged in, data can be linked to your profile. All data collected via a social media platform are also stored on the providers’ servers. Thus, only the providers have access to the data and can provide you with the appropriate information or make changes. If you want to know exactly which data are stored and processed by social media providers and how you can object to data processing, you should carefully read the respective company’s privacy policy. If you have questions about data storage and processing or want to assert your rights, we recommend contacting the provider directly.

Duration of Data Processing We will inform you about the duration of data processing below, if we have further information on this. For example, the social media platform Facebook stores data until they are no longer needed for its own purposes. Customer data matched with your user data are deleted within two days. Generally, we process personal data only as long as absolutely necessary for the provision of our services and products. If required by law, for example, in the case of accounting, this storage duration may be exceeded.

Right to Object You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers such as embedded social media elements at any time. This can be done either via our cookie management tool or other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating, or deleting cookies in your browser. Since social media tools may use cookies, we also recommend reading our general privacy policy on cookies. To find out exactly which of your data are stored and processed, you should read the privacy policies of the respective tools.

Legal Basis If you have consented to the processing and storage of your data through embedded social media elements, this consent serves as the legal basis for data processing (Article 6(1)(a) GDPR). In principle, your data are also stored and processed based on our legitimate interest (Article 6(1)(f) GDPR) in fast and effective communication with you or other customers and business partners, provided you have given your consent. Most social media platforms also set cookies in your browser to store data. Therefore, we recommend carefully reading our privacy policy on cookies and reviewing the privacy policy or cookie guidelines of the respective service provider. Information about specific social media platforms, if available, can be found in the following sections.

 

Facebook Privacy Policy

Facebook Privacy Policy Summary

- Affected Persons: Website visitors

- Purpose: Optimization of our service performance

- Processed Data: Data such as customer data, user behavior data, information about your device, and your IP address. More details can be found below in the privacy policy.

- Storage Duration: Until the data are no longer useful for Facebook’s purposes

- Legal Basis: Article 6(1)(a) GDPR (Consent), Article 6(1)(f) GDPR (Legitimate Interests)

What Are Facebook Tools? We use selected tools from Facebook on our website. Facebook is a social media network operated by Meta Platforms Inc., or for the European region, Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. With the help of these tools, we can offer the best possible experience to you and people interested in our products and services. If data are collected and forwarded via our embedded Facebook elements or through our Facebook page (fan page), both we and Facebook Ireland Ltd. are responsible for this. Facebook bears sole responsibility for the further processing of these data. Our joint obligations are also set out in a publicly accessible agreement at https://www.facebook.com/legal/controller_addendum. This includes, for example, that we must clearly inform you about the use of Facebook tools on our site. Furthermore, we are responsible for ensuring that the tools are integrated into our website in a data protection-compliant manner. Facebook, on the other hand, is responsible for the data security of Facebook products, for example. If you have any questions about data collection and processing by Facebook, you can contact the company directly. If you direct the question to us, we are obliged to forward it to Facebook. Below, we provide an overview of the various Facebook tools, which data are sent to Facebook, and how you can delete these data. Among many other products, Facebook also offers the so-called “Facebook Business Tools.” This is the official term used by Facebook. However, since the term is hardly known, we have chosen to simply call them Facebook tools. These include: - Facebook Pixel - Social plugins (e.g., the “Like” or “Share” button) - Facebook Login - Account Kit - APIs (programming interface) - SDKs (collection of programming tools) - Platform integrations - Plugins - Codes - Specifications - Documentation - Technologies and services Through these tools, Facebook extends services and has the ability to receive information about user activities outside of Facebook.

Why Do We Use Facebook Tools on Our Website? We want to show our services and products only to people who are genuinely interested in them. With the help of advertisements (Facebook Ads), we can reach exactly these people. To show users appropriate advertising, Facebook needs information about people’s wishes and needs. This way, information about user behavior (and contact details) on our website is provided to the company. As a result, Facebook collects better user data and can display relevant advertising about our products or services to interested people. The tools thus enable tailored advertising campaigns on Facebook. Facebook calls data about your behavior on our website “event data.” These are also used for measurement and analytics services. This allows Facebook to create “campaign reports” on our behalf about the impact of our advertising campaigns. Furthermore, analytics provide us with better insights into how you use our services, website, or products. This allows us to optimize your user experience on our website with some of these tools. For example, you can use social plugins to share content on our site directly on Facebook.

Which Data Are Stored by Facebook Tools? By using individual Facebook tools, personal data (customer data) may be sent to Facebook. Depending on the tools used, customer data such as name, address, phone number, and IP address may be sent. Facebook uses this information to match the data with the data it already has about you (if you are a Facebook member). Before customer data are sent to Facebook, a so-called “hashing” process takes place. This means that an arbitrarily large dataset is transformed into a string of characters. This also serves to encrypt the data. In addition to contact details, “event data” are also transmitted. “Event data” refers to the information we receive about you on our website, such as which subpages you visit or which products you purchase from us. Facebook does not share the received information with third parties (such as advertisers) unless the company has explicit permission or is legally required to do so. “Event data” can also be linked with contact details, enabling Facebook to offer better personalized advertising. After the aforementioned matching process, Facebook deletes the contact details again. To deliver advertisements in an optimized manner, Facebook only uses event data when it has been aggregated with other data (collected by Facebook in other ways). Facebook also uses these event data for security, protection, development, and research purposes. Many of these data are transferred to Facebook via cookies. Cookies are small text files used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, a varying number of cookies are set in your browser. We go into more detail about individual Facebook cookies in the descriptions of the respective Facebook tools. General information about the use of Facebook cookies can also be found at https://www.facebook.com/policies/cookies.

How Long and Where Are the Data Stored? In principle, Facebook stores data until they are no longer needed for its own services and Facebook products. Facebook has servers distributed worldwide where its data are stored. However, customer data are deleted within 48 hours after being matched with the company’s own user data.

How Can I Delete My Data or Prevent Data Storage? In accordance with the General Data Protection Regulation, you have the right to access, rectify, transfer, and delete your data. Complete deletion of the data only occurs if you completely delete your Facebook account. Here’s how to delete your Facebook account:

1) Click on Settings on the right side of Facebook.

2) Then click on “Your Facebook Information” in the left column.

3) Now click on “Deactivation and Deletion.”

4) Select “Delete Account” and then click “Continue to Account Deletion.”

5) Enter your password, click “Continue,” and then “Delete Account.” The storage of data that Facebook receives via our site occurs, among other things, via cookies (e.g., with social plugins). In your browser, you can deactivate, delete, or manage individual or all cookies. Depending on which browser you use, this works in different ways. Under the “Cookies” section, you will find the relevant links to the instructions for the most popular browsers. If you generally do not want cookies, you can set up your browser to always inform you when a cookie is about to be set. This way, you can decide for each individual cookie whether to allow it or not.

Legal Basis If you have consented to the processing and storage of your data by embedded Facebook tools, this consent serves as the legal basis for data processing (Article 6(1)(a) GDPR). In principle, your data are also stored and processed based on our legitimate interest (Article 6(1)(f) GDPR) in fast and effective communication with you or other customers and business partners. We only use the tools if you have given your consent. Most social media platforms also set cookies in your browser to store data. Therefore, we recommend carefully reading our privacy policy on cookies and reviewing Facebook’s privacy policy or cookie guidelines. Facebook also processes data in the USA, among other places. Facebook, or Meta Platforms, is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure data transfer of personal data from EU citizens to the USA. More information can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en. Additionally, Facebook uses so-called Standard Contractual Clauses (Article 46(2) and (3) GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission to ensure that your data comply with European data protection standards even when transferred and stored in third countries (such as the USA). Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Facebook commits to maintaining the European data protection level when processing your relevant data, even if the data are stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding Standard Contractual Clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=en. The Facebook Data Processing Terms, which reference the Standard Contractual Clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing. We hope we have provided you with the most important information about the use and data processing by Facebook tools. If you want to learn more about how Facebook uses your data, we recommend reviewing the data policies at https://www.facebook.com/privacy/policy/.

 

Instagram Privacy Policy

Instagram Privacy Policy Summary

- Affected Persons: Website visitors

- Purpose: Optimization of our service performance

- Processed Data: Data such as user behavior data, information about your device, and your IP address. More details can be found below in the privacy policy.

- *torage Duration: Until Instagram no longer needs the data for its purposes

- Legal Basis: Article 6(1)(a) GDPR (Consent), Article 6(1)(f) GDPR (Legitimate Interests)

What is Instagram? We have integrated Instagram functions into our website. Instagram is a social media platform operated by Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA. Instagram has been a subsidiary of Meta Platforms Inc. since 2012 and is part of the Facebook products. Embedding Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos, or videos from Instagram directly on our website. When you access pages on our website that have an Instagram function integrated, data are transmitted to Instagram, stored, and processed. Instagram uses the same systems and technologies as Facebook. Your data are thus processed across all Facebook companies. Below, we want to give you a more detailed insight into why Instagram collects data, what data are involved, and how you can largely control data processing. Since Instagram is part of Meta Platforms Inc., we draw our information partly from Instagram’s guidelines and partly from Meta’s privacy policies themselves. Instagram is one of the world’s best-known social media networks. Instagram combines the advantages of a blog with those of audiovisual platforms like YouTube or Vimeo. You can upload photos and short videos on “Insta” (as many users casually call the platform), edit them with various filters, and share them on other social networks. And if you don’t want to be active yourself, you can simply follow other interesting users.

Why Do We Use Instagram on Our Website? Instagram is the social media platform that has really taken off in recent years. Naturally, we have reacted to this boom. We want you to feel as comfortable as possible on our website. That’s why a varied presentation of our content is a given for us. Through embedded Instagram functions, we can enrich our content with helpful, entertaining, or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the collected data can also be useful for personalized advertising on Facebook. This way, our advertisements reach only those people who are genuinely interested in our products or services. Instagram also uses the collected data for measurement and analysis purposes. We receive aggregated statistics and thus gain more insight into your wishes and interests. It’s important to note that these reports do not personally identify you.

Which Data Are Stored by Instagram? If you come across one of our pages that has Instagram functions (such as Instagram images or plugins) embedded, your browser automatically connects to Instagram’s servers. Data are sent to Instagram, stored, and processed, regardless of whether you have an Instagram account or not. This includes information about our website, your computer, purchases made, advertisements you see, and how you use our offering. Furthermore, the date and time of your interaction with Instagram are stored. If you have an Instagram account or are logged in, Instagram stores significantly more data about you. Facebook distinguishes between customer data and event data, and we assume this is also the case with Instagram. Customer data include, for example, name, address, phone number, and IP address. These customer data are only transmitted to Instagram after they have been “hashed.” Hashing means a dataset is transformed into a string of characters, which also serves to encrypt the contact details. Additionally, the aforementioned “event data” are transmitted. “Event data” refers to data about your user behavior, as understood by Facebook – and consequently Instagram. It may also happen that contact details are combined with event data. The collected contact details are matched with the data Instagram already has about you. The collected data are transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram functions used and whether you have an Instagram account, a varying number of data are stored. We assume that data processing at Instagram works the same way as at Facebook. This means: if you have an Instagram account or have visited www.instagram.com, Instagram has at least set a cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you interact with an Instagram function. At the latest after 90 days (after matching), these data are deleted or anonymized. Although we have thoroughly studied Instagram’s data processing, we cannot say exactly which data Instagram collects and stores.

The following cookies were used in our test, assuming you do not have an Instagram account. Of course, if you are logged into Instagram, significantly more cookies are set in your browser:

- Name: csrftoken

- Value: “”

- Purpose: This cookie is most likely set for security reasons to prevent request forgeries. We could not find out more details.

- Expiration Date: After one year

- Name: mid

- Value: “”

- Purpose: Instagram sets this cookie to optimize its own services and offerings both on and off Instagram.

The cookie sets a unique user ID.

- Expiration Date: After the end of the session

- Name: fbsr_122969494124024

- Value: No information provided

- Purpose: This cookie stores the login request for users of the Instagram app.

- Expiration Date: After the end of the session

- Name: rur

- Value: ATN

- Purpose: This is an Instagram cookie that ensures functionality on Instagram. - Expiration Date: After the end of the session

- Name: urlgen

- Value: “{”194.96.75.33”: 1901}:1iEtYv:Y833k2_UjKvXgYe122969494”

- Purpose: This cookie serves Instagram’s marketing purposes.

- Expiration Date: After the end of the session

Note: We cannot claim completeness here. Which cookies are set in an individual case depends on the embedded functions and your use of Instagram.

 

How Long and Where Are the Data Stored? Instagram shares the received information with the Facebook companies, external partners, and people you connect with worldwide. Data processing is carried out in accordance with its own data policy. For security reasons, among others, your data are distributed on Facebook servers worldwide. Most of these servers are located in the USA.

How Can I Delete My Data or Prevent Data Storage? Thanks to the General Data Protection Regulation, you have the right to access, transfer, rectify, and delete your data. You can manage your data in the Instagram settings. If you want to completely delete your data on Instagram, you must permanently delete your Instagram account. Here’s how to delete your Instagram account: Open the Instagram app first. On your profile page, scroll down and click on “Help Center.” You will then be directed to the company’s website. On the website, click on “Manage Your Account” and then on “Delete Your Account.” If you completely delete your account, Instagram deletes posts such as your photos and status updates. Information shared by other people about you does not belong to your account and will therefore not be deleted. As mentioned above, Instagram primarily stores your data via cookies. You can manage, deactivate, or delete these cookies in your browser. The management always works slightly differently depending on your browser. Under the “Cookies” section, you will find the relevant links to the instructions for the most popular browsers. You can also set up your browser to always inform you when a cookie is about to be set. Then you can decide individually whether to allow the cookie or not. Legal Basis If you have consented to the processing and storage of your data through embedded social media elements, this consent serves as the legal basis for data processing (Article 6(1)(a) GDPR). In principle, your data are also stored and processed based on our legitimate interest (Article 6(1)(f) GDPR) in fast and effective communication with you or other customers and business partners. We only use the embedded social media elements if you have given your consent. Most social media platforms also set cookies in your browser to store data. Therefore, we recommend carefully reading our privacy policy on cookies and reviewing the privacy policy or cookie guidelines of the respective service provider. Instagram also processes data in the USA, among other places. Instagram, or Meta Platforms, is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure data transfer of personal data from EU citizens to the USA. More information can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en. Additionally, Instagram uses so-called Standard Contractual Clauses (Article 46(2) and (3) GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission to ensure that your data comply with European data protection standards even when transferred and stored in third countries (such as the USA). Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Instagram commits to maintaining the European data protection level when processing your relevant data, even if the data are stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding Standard Contractual Clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=en. We have tried to provide you with the most important information about data processing by Instagram. You can take a closer look at Instagram’s data policies at https://privacycenter.instagram.com/policy/.

 

Cookie Consent Management Platform Introduction

Cookie Consent Management Platform Summary

- Affected Persons: Website visitors

- Purpose: Obtaining and managing consent for certain cookies and thus the use of certain tools

- Processed Data: Data for managing the set cookie preferences, such as IP address, time of consent, type of consent, individual consents. More details can be found with the respective tool used.

- Storage Duration: Depends on the tool used; you should expect periods of several years

- Legal Basis: Article 6(1)(a) GDPR (Consent), Article 6(1)(f) GDPR (Legitimate Interests)

What is a Cookie Consent Management Platform? We use a Consent Management Platform (CMP) software on our website, which makes it easier for us and you to handle the used scripts and cookies correctly and securely. The software automatically creates a cookie popup, scans and checks all scripts and cookies, provides a data protection-compliant cookie consent for you, and helps us and you keep track of all cookies. Most Cookie Consent Management Tools identify and categorize all existing cookies. As a website visitor, you then decide for yourself whether and which scripts and cookies you want to allow or not. The following graphic illustrates the relationship between the browser, web server, and CMP.

Why Do We Use a Cookie Management Tool? Our goal is to offer you the best possible transparency in the area of data protection. Moreover, we are legally obliged to do so. We want to inform you as well as possible about all tools and cookies that can store and process your data. It is also your right to decide for yourself which cookies you accept and which you do not. To grant you this right, we first need to know exactly which cookies have ended up on our website. Thanks to a cookie management tool that regularly scans the website for all existing cookies, we know about all cookies and can provide you with GDPR-compliant information about them. Through the consent system, you can then accept or reject cookies.

Which Data Are Processed? Within our cookie management tool, you can manage each individual cookie yourself and have complete control over the storage and processing of your data. The declaration of your consent is stored so that we do not have to ask you again with every new visit to our website, and we can also prove your consent if legally required. This is stored either in an opt-in cookie or on a server. The storage duration of your cookie consent varies depending on the provider of the cookie management tool. Usually, these data (e.g., pseudonymous user ID, time of consent, details about cookie categories or tools, browser, device information) are stored for up to two years.

Duration of Data Processing We will inform you about the duration of data processing below, if we have further information on this. Generally, we process personal data only as long as absolutely necessary for the provision of our services and products. Data stored in cookies are stored for different lengths of time. Some cookies are deleted as soon as you leave the website, while others may be stored in your browser for several years. The exact duration of data processing depends on the tool used; usually, you should expect a storage duration of several years. The respective providers’ privacy policies usually provide precise information about the duration of data processing.

Right to Object You also have the right and the possibility to revoke your consent to the use of cookies at any time. This can be done either via our cookie management tool or other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating, or deleting cookies in your browser. Information about specific cookie management tools, if available, can be found in the following sections.

Legal Basis If you consent to cookies, your personal data are processed and stored via these cookies. If we are allowed to use cookies through your consent (Article 6(1)(a) GDPR), this consent is also the legal basis for the use of cookies or the processing of your data. To manage cookie consent and enable you to give consent, a Cookie Consent Management Platform software is used. The use of this software enables us to operate the website in a legally compliant manner, which constitutes a legitimate interest (Article 6(1)(f) GDPR).

 

AdSimple Consent Manager Privacy Policy

AdSimple Consent Manager Privacy Policy Summary

- Affected Persons: Website visitors

- Purpose: Obtaining consent for certain cookies and thus the use of certain tools

- Processed Data: Data for managing the set cookie preferences, such as IP address, time of consent, type of consent, individual consents. More details can be found below in this privacy policy.

- Storage Duration: The used cookie expires after one year

- Legal Basis: Article 6(1)(a) GDPR (Consent), Article 6(1)(f) GDPR (Legitimate Interests)

What is the AdSimple Consent Manager? We use the AdSimple Consent Manager from the software development and online marketing company AdSimple GmbH, Fabriksgasse 20, 2230 Gänserndorf, Austria, on our website. The AdSimple Consent Manager provides us, among other things, with the opportunity to deliver a comprehensive and data protection-compliant cookie notice to you, so you can decide for yourself which cookies to allow and which not to. By using this software, data are sent to AdSimple and stored. In this privacy policy, we inform you why we use the AdSimple Consent Manager, which data are transferred and stored, and how you can prevent this data transfer. The AdSimple Consent Manager is software that scans our website and identifies and categorizes all existing cookies. Additionally, as a website visitor, you are informed about the use of cookies via a cookie notice script and decide for yourself which cookies you allow and which you do not.

Why Do We Use the AdSimple Consent Manager on Our Website? We want to offer you maximum transparency in the area of data protection. To ensure this, we first need to know exactly which cookies have ended up on our website over time. Because the AdSimple Consent Manager regularly scans our website and locates all cookies, we have full control over these cookies and can act in a GDPR-compliant manner. This allows us to accurately inform you about the use of cookies on our website. Furthermore, you always receive an up-to-date and data protection-compliant cookie notice and decide via a checkbox system which cookies you accept or block.

Which Data Are Stored by the AdSimple Consent Manager? If you consent to cookies on our website, the following cookie is set by the AdSimple Consent Manager:

- Name: acm_status

- Value: “: true,”statistics ”:true,”marketing ”:true,”socialmedia ”:true,”settings ”:true}

- Purpose: This cookie stores your consent status, enabling our website to read and follow the current status on future visits.

- Expiration Date: After one year

How Long and Where Are the Data Stored? All data collected by the AdSimple Consent Manager are transferred and stored exclusively within the European Union. The collected data are stored on the servers of AdSimple at Hetzner GmbH in Germany. Access to these data is held exclusively by AdSimple GmbH and Hetzner GmbH.

How Can I Delete My Data or Prevent Data Storage? You have the right to access and delete your personal data at any time. You can prevent data collection and storage, for example, by rejecting the use of cookies via the cookie notice script. Another option to prevent or manage data processing according to your preferences is offered by your browser. Depending on the browser, cookie management works slightly differently. Under the “Cookies” section, you will find the relevant links to the instructions for the most popular browsers.

Legal Basis If you consent to cookies, your personal data are processed and stored via these cookies. If we are allowed to use cookies through your consent (Article 6(1)(a) GDPR), this consent is also the legal basis for the use of cookies or the processing of your data. To manage cookie consent and enable you to give consent, the AdSimple Consent Manager is used. The use of this software enables us to operate the website in a legally compliant manner, which constitutes a legitimate interest (Article 6(1)(f) GDPR). We hope we have provided you with a good overview of the data traffic and data processing by the AdSimple Consent Manager. If you want to learn more about this tool, we recommend the description page at https://www.adsimple.at/consent-manager/. ### Explanation of Terms Used We always strive to make our privacy policy as clear and understandable as possible. However, this is not always easy with technical and legal topics. It often makes sense to use legal terms (e.g., personal data) or certain technical terms (e.g., cookies, IP address). But we don’t want to use these without explanation. Below, you will find an alphabetical list of important terms used, which we may not have sufficiently explained in the previous privacy policy. If these terms are taken from the GDPR and are definitions, we will also cite the GDPR texts here and add our own explanations if necessary.

 

Processor

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term:

“Processor” means a natural or legal person, public authority, agency, or other body which processes personal data on behalf of the controller;

Explanation: As a company and website owner, we are responsible for all data we process from you. In addition to controllers, there may also be so-called processors. This includes any company or person that processes personal data on our behalf. Thus, in addition to service providers such as tax advisors, processors can also include hosting or cloud providers, payment or newsletter providers, or large companies such as Google or Microsoft.

Consent **Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term:

“Consent” of the data subject means any freely given, specific, informed, and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her;

Explanation: Typically, such consent is obtained on websites via a cookie consent tool. You’re probably familiar with this. Whenever you visit a website for the first time, you are usually asked via a banner whether you agree or consent to data processing. You can often make individual settings and decide for yourself which data processing to allow and which not. If you do not consent, no personal data may be processed. Consent can, of course, also be given in writing, i.e., not via a tool.

 

Personal Data

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term:

“Personal Data” means any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person;

Explanation: Personal data are all data that can identify you as a person. These are typically data such as:

- Name

- Address

- Email address

- Postal address

- Phone number

- Date of birth

- Identification numbers such as social security number, tax identification number, ID number, or student ID number - Bank details such as account number, credit information, account balances, etc. According to the European Court of Justice (ECJ), your IP address is also considered personal data. IT experts can use your IP address to at least determine the approximate location of your device and, subsequently, you as the connection owner. Therefore, storing an IP address also requires a legal basis under the GDPR. There are also so-called “special categories” of personal data, which are particularly sensitive. These include: - Racial and ethnic origins - Political opinions - Religious or philosophical beliefs - Trade union membership - Genetic data, such as data obtained from blood or saliva samples - Biometric data (information about physical, physiological, or behavioral characteristics that can identify a person) - Health data - Data concerning a person’s sex life or sexual orientation

 

Profiling

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term:

“Profiling” means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements;

Explanation: Profiling involves collecting various pieces of information about a person to learn more about them. In the web context, profiling is often used for advertising purposes or credit checks. Web or advertising analysis programs collect data about your behavior and interests on a website, for example. This results in a specific user profile, with which advertising can be targeted to a specific audience.

Controller

 

Definition according to Article 4 of the GDPR*

For the purposes of this Regulation, the term:

“Controller” means the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law;

Explanation: In our case, we are responsible for the processing of your personal data and are thus the “controller.” If we pass on collected data to other service providers for processing, they are “processors.” For this, a “Data Processing Agreement (DPA)” must be signed.

 

Processing

Definition according to Article 4 of the GDPR

For the purposes of this Regulation, the term:

“Processing” means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure, or destruction;

Note: When we talk about processing in our privacy policy, we mean any form of data processing. This includes, as mentioned in the original GDPR definition above, not only the collection but also the storage and processing of data.

 

Closing Statement Congratulations! If you are reading these lines, you have truly “battled through” our entire privacy policy or at least scrolled this far. As you can see from the scope of our privacy policy, we take the protection of your personal data very seriously. It is important to us to inform you to the best of our knowledge and belief about the processing of personal data. However, we don’t just want to tell you which data are processed but also explain the reasons for using various software programs. Privacy policies usually sound very technical and legal. Since most of you are not web developers or lawyers, we wanted to take a different approach linguistically and explain the matter in simple and clear language. Of course, this is not always possible due to the nature of the topic. Therefore, the most important terms are explained in more detail at the end of the privacy policy. If you have any questions about data protection on our website, please do not hesitate to contact us or the responsible entity. We wish you a pleasant time and hope to welcome you back to our website soon. All texts are protected by copyright.

 

Source: Privacy policy created with the Privacy Policy Generator for Austria by AdSimple